The Top 4 Trends Driving Cloud-Based Video Conferencing

Cloud-based video conferencing is an excellent way to stay in touch with coworkers and clients. Users can collaborate from any location with an internet connection using this type of conferencing. Cloud-based video conferencing is also highly scalable, making it suitable for businesses.


Anne Albright

How we work is evolving, and so is how we communicate. We are no longer restricted to the traditional office space to collaborate with our coworkers. People today are just as likely to work from home, on the go, or in another country. This is where cloud-based video conferencing comes in, allowing users to connect on demand from anywhere in the world.

The top four trends driving cloud-based video conferencing are:

1. Increase in mobile devices

Almost everyone has a smartphone today, so joining a video conference from anywhere is easier than ever. Users are no longer confined to their desks to participate in a meeting. They can join a conference call from anywhere with a mobile device and an internet connection. The proliferation of mobile devices and the bring-your-own-device trend drive the demand for cloud-based video conferencing solutions that can be accessed from any device.

2. Increased use of social media

With the rise of social media, video conferencing has become more popular than ever. Users are already accustomed to communicating with friends and family via video chat apps such as Skype, Google Duo, Facebook Messenger, and FaceTime. Participating in a video conference is a natural progression of this trend. Cloud-based video conferencing services are compatible with laptops, smartphones, and tablets, making it simple for users to connect and collaborate with others no matter where they are.

3. The need to cut costs

Businesses are always looking for ways to reduce costs while increasing efficiency. Video conferencing is an excellent way to achieve both objectives. Holding meetings virtually can save money on travel costs, and employees can save time by not having to commute. There is no need to install or maintain any hardware or software with cloud-based video conferencing, and users can access the service from any internet-connected device.

4. Remote work arrangements

Employees working from home have increased the demand for efficient and effective communication tools. Video conferencing is the ideal solution for keeping teams connected from anywhere in the world. With independent contractors and the blending of in-office and remote work, there is a greater demand for tools that facilitate team collaboration and communication. Cloud-based video conferencing platforms have several advantages over on-premise solutions, including greater flexibility, scalability, and affordability.


The benefits of cloud-based video conferencing are numerous, and organizations quickly realize how this technology has the potential to transform the way they do business. Organizations can use these cloud resources to be more responsive to the needs of their customers and employees while also lowering their environmental impact and operating costs.